Privacy and trust

PrakritPurity's Privacy Policy

We respect your privacy and keep this policy clear so you can understand what information we collect, why we collect it, and how you can contact us about it.

Your privacy matters

PrakritPurity is committed to protecting the privacy and security of our customers and website
users. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or purchase our products.
This website is operated by BasicBrowns Pvt Ltd, having its registered office at Villa 178, The Neighborhood, Kompally,
Medchal – Malkajgiri Distrcit, Telanagana - 500014, India.

We may collect the following
categories of personal information:

  • Name
  • Mobile number
  • Email address
  • Billing and shipping address
  • Payment details (processed
    securely through third-party payment gateways)
  • IP address and device/browser
    information
  • Purchase history
  • Preferences and feedback
  • Information voluntarily submitted through forms, surveys, skin analysis tools, or customer support interactions

Your information may be used for the
following purposes:

  • Processing and delivering orders
  • Customer support and communication
  • Sending transactional updates
  • Marketing and promotional communications
  • Improving website functionality and user experience
  • Analytics and business insights
  • Fraud prevention and security
  • Compliance with applicable laws

By using our website and providing your information, you consent to the collection and use of your information in accordance with this Privacy Policy.

You may withdraw your consent for marketing communications at any time by:

We do not sell your personal information.

We may share your information with trusted third-party service providers including:

  • Payment gateway providers
  • Logistics and shipping partners
  • CRM and email communication providers
  • Analytics providers
  • IT and cloud service providers

Such third parties are contractually obligated to maintain confidentiality and security of your information.

We implement industry-standard security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. However, no method of data transmission over the internet is completely secure, and we cannot guarantee absolute security.

We retain personal information only for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce agreements.

Our website may use cookies and similar technologies to enhance user experience, analyze traffic, and personalize content and advertisements.

Users may disable cookies through browser settings, though certain website features may not function properly.

Our website may contain links to external websites. We are not responsible for the privacy practices or content of such websites.

Subject to applicable laws, users may request:

  • Access to personal data
  • Correction of inaccurate information
  • Deletion of personal data
  • Withdrawal of consent
  • Restriction of processing

Requests may be submitted to the contact details below.

In accordance with applicable Indian laws, the details of the Grievance Officer are as follows:

Name: Chaduvula Madhuri

Email: madhuri@basicbrowns.com

Phone: +91 93926 48704

We aim to respond to grievances within 30 days.

Need Help With Your Account?

For order-related questions, account assistance, product inquiries, or general support, our customer care team is here to help.

Contact support

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